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gam·i·fi·ca·tion (noun)

The application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

Gamify at Work

Gamify at work is the application of gamification within an organizational environment. Organizations are continually seeking ways to change employee behaviour and gamification is an approach that can be used to help create a more engaging and focused workforce Ascio developed the Gamify at Work framework, working with organizations of all sizes to expand the application of organizational behavioural improvement through Game Mechanics in non-gaming environments.

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